why bellota baby?
Launched in March 2018 Bellota Baby is a new concept in fresh, nutritionally balanced, plant-based baby & toddler food for busy parents who have become frustrated at the lack of natural, unprocessed weaning & infant foods currently on the market.
Founded by London based mother of two, Jade Ireland, Bellota Baby is driven by a desire to create fresh, organic meals & snacks, packaged in non-toxic, recyclable packaging.
With a naturopathic background & a heartfelt, personal connection with children’s health, Jade launched Bellota Baby from her kitchen, initially doing home deliveries for her friends, & their friends, before Daylesford came calling & launched the range into their Westbourne Grove, Pimlico & Gloucestershire stores in 2018.
Jade’s vision for the brand & growing demand has allowed her to expand her delivery reach and a national retail rollout is planned for the first half of 2019.
All products come in Bellota Baby's signature glass jars & bottles, developed with nutritionist & weaning expert Mary van der Westhuizen The range uses only the finest natural & organic produce using nature's larder as the source of ingredients.
Jade comments: 'Current research into the commercial baby food market doesn’t make for easy reading. With an average shelf life of two years why would you feed your baby food you wouldn’t be happy eating yourself?''
The University of Glasgow found 'UK commercial baby foods don’t meet infants’ dietary weaning needs...and provide little extra nutritional goodness'
'They may contain large amounts of pasteurised vegetables but are probably too sweet to encourage children to eat their greens, say scientists ' Journal of Maternal & Child Nutrition.
who is bellota?
Founder, Jade Ireland
'After 11 years of partnership at an international property firm and following a health scare of my second child, I began researching baby & toddler nutrition and the state of the baby food market in the UK.
Studying at College of Naturopathic Medicine in London in the evenings and after enrolling in various cooking courses, I set up Bellota Baby leaving the partnership in January 2018.
Living in Highgate, an area popular with young families and surrounded by wonderful nurseries & schools I began selling in farmer's markets, independent cafes and health shops launching my e-commerce site in February 2018.
I endeavour to not just provide fresh, organic, nutritious food for Little Acorns but also to try and guide parents through the weaning minefield and provide blogs that may help when it comes to feeding and caring for our precious babies & toddlers.
I hope you enjoy the website and I would love to hear from you, please get in touch: firstname.lastname@example.org'
In House Nutritionist Mary van der Westhuizen
'Before qualifying as a Nutritional Therapist, I studied Theology at Oxford University. I then qualified as a lawyer at Linklaters and went on to spend eight years working within the legal team of an investment bank.
My time in the City gave me an insight into the challenges to healthy eating that many people face when under stress, travelling or working long hours. I became passionate about the benefits that can be enjoyed from making even small diet and lifestyle changes. Through my research and clinical work I can see how - both in theory and in practice - a healthy, balanced diet can result in improved mood, focus and overall health for everyone from babies through to adulthood.
I am a fully qualified, registered Nutritional Therapist. I studied for four years with the University of Greenwich and BCNH - UK College of Nutrition & Health I gained a degree level Diploma in Nutritional Therapy with clinical practice.
I’m a member of The British Association for Applied Nutrition and Nutritional Therapy (BANT) and I am also registered with the Complimentary and Natural Healthcare Council (CNHC) which is supported by the Department of Health.
Since 2013 I've been running baby weaning workshops. I regularly contribute to parenting magazines and websites and I'm Mumfidential's Nutrition Expert.
I live in London with my husband and four young children.'